ADSS.com is a leading MENA broker, founded in 2011.
ADSS.com is regulated by the Central Bank of the UAE, the UK’s Financial Conduct Authority (FCA), and the Securities and Futures Commission (SFC) in Hong Kong.
ADSS.com has won many prestigious awards for the quality of its service and platforms. In 2019 alone, it won “Best FOREX Broker” at The FOREX Expo Dubai, “Best Middle Eastern FOREX Broker” at the Global FOREX Awards and “Broker of the Year, UAE” at the Global Investor MENA Awards.
ADSS.com holds the prestigious ISO/IEC 27001 cyber security management accreditation.
ADSS.com has a paid-up capital of $585 million and has daily trade volumes up to $17 billion.
ADSS.com provides good access to financial markets, with Contract for Differences (CFD) in four asset classes.
With access to over 70 currency pairs, and roughly 2,700 CFDs on indices, commodities and single stocks, ADSS.com customers have a solid range of investment options from which to choose.
ADSS.com uses the well-known third-party trading platform MetaTrader4 (MT4) to supplement its proprietary OREX platform for desktop and Web trading.
ADSS.com offers traders a choice of four different account types.
ADSS.com supplies quality multilingual 24/5 customer support.
ADSS.com offers competitive spreads and commissions across most account types.
ADSS.com prides itself on providing unrivalled market analysis through several in-built technical tools.
Traders can access a powerful base of quality research and education tools on the broker’s Website, supplemented by market news from third parties like Autochartist.
ADS Securities (ADSS) is a leading broker in the MENA region and beyond. Headquartered in Abu Dhabi, it was founded in 2011 and has notable offices in the UAE, London, and Hong Kong. As aforementioned, it is regulated by the Central Bank of the UAE, the FCA in the UK and the SFC in Hong Kong.
The broker has grown appreciably since its inception and now boasts clients from as far afield as Europe, the Middle East, Africa, and Asia. ADSS.com has flourished to become a considerable company with more than 15,000 individual and 400 institutional clients worldwide. Its daily trading volumes have topped an impressive $17 billion.
ADSS.com provides its clients with a sizable choice of tradable instruments, including commodities, currencies, stocks, bonds and cryptocurrencies. The company also partners with more than 30 tier-1, tier-2 and non-bank liquidity providers to provide unmatched liquidity. With superior financial strength and a growing footprint, ADSS.com provides mainly competitive spreads and pricing.
As part of its group offering, ADSS.com provides other financial services like wealth and asset management. ADSS.com caters to different types of investors, including institutional investors and retail traders. The broker has invested considerable time and money into creating class-leading trading platforms and insightful analysis tools designed to help investors maximize their earnings.
ADSS.com’s commitment to innovative trading makes it stand out among regional rivals. All its operations take place in best-in-class third-party servers based in leading cities like London, Tokyo and New York. Using its proprietary OREX platform in conjunction with the popular MT4 platform, it offers a rewarding trading experience to its clients.
Who Is ADSS.com Good For?
ADSS has a powerful and diversified offering that covers every type of broker, although, in our view, high-volume traders get the better deal. In their own words, “Our business is focused on providing online trading, educational tools and market analysis platforms that are suitable for experienced traders and new clients entering the markets for the first time.”
The broker walks the talk with intuitive and responsive platforms, coupled with unparalleled technical analysis tools. Its account types are user-friendly and can cater to any type of broker. For investors looking for a wide choice of instruments, combined with superior security, ADSS.com is a strong fit. ADSS.com offers access to over 70 currency pairs and roughly 2,700 CFDs on indices, commodities and single stocks.
Its two chosen platforms, OREX and MT4, use a 128-bit Secure Socket Layer (SSL). Cybersecurity is a top priority for the company, motivating it to hold the peerless ISO/IEC 27001 cyber security management standard for the past seven years. Here are some key factors for investors to consider before signing up with this broker:
Is ADSS.com Safe?
ADSS.com is considered a safe broker with a relatively long history of operations. It has consciously put in place various safety provisions for the benefit of its clientele. Primarily, it has gone to the trouble of making sure that it is regulated by top-tier regulators in its main areas of operation.
ADSS is based in the UAE and licensed and regulated by the prestigious Central Bank of UAE. Group company ADS Investment Solutions Ltd. is incorporated under the rules of the Abu Dhabi Global Market financial zone. ADS Securities London is registered by the FCA, while ADS Securities Hong Kong is licensed by the FSC.
The broker has also signed up to the Anti-Money Laundering (AML) regulations. This compels ADSS.com to perform stringent checks on new clients, such as verifying their identity, income, and source of funds. These checks must be supported by legal documents, such as a government-issued identity document and proof of residence from reputable entities.
The company has also performed the onerous compliance work required to remain accredited with the ISO/IEC 27001 certification for the management of information security and the protection of sensitive information. This is a real differentiator and, in our view, demonstrates the company’s strong commitment to maintaining the safety of traders’ funds and information.
Offering of Investments
ADSS.com offers a wide range of tradable assets:
Indices: Investors can choose to trade indices over individual equities, allowing them to speculate on the performance of market items like stocks. Traders can diversify their portfolios and hedge against risk, not unlike the way FOREX trading is conducted. ADSS.com offers clients the chance to trade 16 indices, such as the FTSE100 and the CAC40 in France.
Currencies: Investors can trade currency to diversify their investment portfolio, hedge against market risk or simply trade for profit. The FOREX market is the biggest and most liquid in the world. Traders can try to reach their objectives through several different strategies across different currency pairs. Offering trade in over 70 currency pairs, ADSS.com customers have a range of choice.
Commodities: These are the physical goods that power the world’s economy. ADSS.com clients can choose from commodities like metals, agriculture and energy. With access to ADSS.com’s excellent prices and generally low spreads, traders will have many options from which to choose.
Cryptocurrencies: These virtual currencies are becoming increasingly popular traded items. Traders can buy the following cryptocurrencies: Bitcoin, Ethereum, Ripple, Litecoin and Bitcoin Cash. ADSS.com offers a safe and fast trading experience as cryptocurrencies are transferred without the interference of a third party or a mediator.
Other benefits include flexibility on trade size, the ability to go long or short, as well as transparent pricing. There is a simple account opening and funding process and the cryptocurrency market hours are 24/7, and therefore very flexible.
ADSS.com offers a number of versatile accounts with slightly different features, depending on the country from which you sign-up. The main account types are:
Lite Account: Novice traders looking for a low initial deposit will enjoy this account. ADSS.com also welcomes new traders with features like negative balance protection. Spreads on this account are on the uncompetitive end at 2.4 pips. Clients can only use the MT4 platform on this account.
Classic Account: Experienced traders who want a helpful and easy account interface will benefit from this account. The initial deposit is a reasonable $100. The account features competitive spreads at 1.6 pips. Both the OREX and MT4 platforms can be used with this account, in addition to proprietary market sentiment analysis.
Elite Account: This account is targeted at VIP clients and requires deposits of $200,000 or $500 million in trade volume per month. The Elite Account is heavily incentivized with benefits, such as expert analysis and trade tips from ADSS senior staff, not least of all the ADSS Chief Marketing Strategist. Traders will also get individual training and many other personalized perks, like access to networking and sporting events. Opening spreads are understandably tight at 0.8 pips. Both the OREX and MT4 platforms are available on this account.
Swap-Free Account: ADSS.com ensures that its swap-free accounts conform to Sharia law for Muslim traders. The Swap-Free Account has similar features to the Classic and the Elite Accounts, with a few additional rules that might slow some trades. The basket of currency pairs is reduced for users of the Swap-Free Account.
Demo Account: Traders who wish to practice their strategies can use the Demo Account for free. This account gives users unlimited access to both the OREX and MT4 platforms. Traders receive $50,000 in virtual money to test their strategies before they open a live account. Users should note that fees and commissions may change without prior notice.
To start trading on the ADSS.com platforms, users must sign up and create a new account. Users who have tried their strategies on a Demo Account will find opening a live account a little more time consuming. In line with ADSS.com’s commitment to safe trading, it will ask traders for verifiable information relating to their personal details, contact numbers and proof of residence. Traders will have to produce government-issued identification and traceable proof of address.
Deposits and Withdrawals
In our review of ADSS.com, we found this element of its service offering to be a disappointment. It has a severely limited number of funding types for deposits and withdrawals. Traders can only fund their accounts through bank wire transfer or Skrill. There is no other option. For such a large broker, this should be a concern.
The broker offers funding in USDs and AEDs. Deposits are processed between 08:30 and 17:30 GMT, while withdrawals are processed between 08:30 and 13:00 GMT. Deposits are usually processed quickly, but withdrawals could take as much as three days. Deposits and withdrawals do not attract any fees, but third-party fees from banks or other service providers may come into play. The broker levies minimum deposit and withdrawal amounts of £65, €90 and $100.
ADSS.com provides high quality customer service support in several languages, including English, Urdu, Hindi, Russian, Arabic, Spanish, Chinese, Vietnamese and Thai. The customer service desk is open 24/5 and is well-manned and friendly.
- support can be accessed via email, phone or live chat. Traders can also find helpful information on social media platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn. The broker also has a helpful FAQs section for traders who are comfortable with self-service.
Commissions and Fees
ADSS.com offers a competitive fee basket. Traders do not pay commissions, while spreads are tight at the top end of Elite Accounts. Low-volume traders will be disappointed with the relatively high spreads at their end of the market.
The spread for which you qualify is dependent on the type of account for which you register. The Lite Account has a fixed spread, but all other accounts have a variable spread. The Classic Account features spreads of 1.6 pips for FOREX pairs or higher. Spreads on major indices like the CAC40 and the FTSE100 come in at 1.2 pips. Spreads on major currency pairs like the EUR/USD can be around 0.9 pips, which is not the lowest in the industry.
ADSS.com offers leverage from as low as 1:1, with the highest leverage on offer at 1:500. The broker offers tiered limits and margins that are incentivized toward high-volume traders.
Different country regulations have different implications for leverage. Some countries allow leverage up to 1:500, but traders living in the European Economic Area (EEA) must contend with a maximum leverage of 1:30 on major currency pairs and 1:20 on minor pairs.
Platforms and Tools
Traders have access to ADSS.com's proprietary platform OREX, as well as the MT4 platform. Both platforms have strong records of performance and reliability. They are both customizable and compatible with Android and iOS and have strong Web and mobile support. Multi-asset trades are executed rapidly through the platforms’ easy interface, and they run seamlessly.
Visitors to the UK Website can access OREX, which has been extensively developed by ADS Securities to be a hard-working yet attractive and intuitive platform. The broker has placed a major emphasis on offering powerful market analysis as its differentiator. To this end, it has equipped OREX with such functions as historical trade review and powerful search and watchlist tools.
This is one of the world’s most trusted FOREX and CFD online trading platforms for good reason. The platform is user-friendly, dependable and has an impressive suite of professional trading and analysis tools. It has earned its stripes in the trading world over an extended period of time.
Traders can enjoy a sleek and intuitive experience, thanks to MT4’s rapid order execution and helpful add-ons, like advanced charting. Users of the bespoke ADSS.com MT4 version will find it a great option due to its wide range of features:
Over 30 technical indicators.
24 graphical and analytical tools.
Three chart types, customizable with nine timeframes.
Fully automated trading.
Time-saving market execution mode.
Pending order function on multiple order management.
This premier platform was conceptualized by ADS Securities as a powerful and aesthetically attractive rival to other successful platforms. It facilitates rapid trade execution with minimal latency. Clients will find the interface and tools easy to understand and use. It has built-incomprehensive risk and position management tools.
OREX clients can benefit from competitive spreads and innovative market charting tools. ADSS.com traders will also appreciate the in-house market analysis and other useful information on the platform. As part of its competition-busting design, ADSS.com prioritized a way to seamlessly import in-house Expert Advice (EA). In line with the ADSS.com emphasis on non-intrusive security, you can manage your funds with different devices by facial recognition or fingerprint authentication.
Users can access the MT4 Mobile app anywhere on the go. The trusted app is highly functional and is equipped with advanced features like helpful charting tools, an insightful history feed and real-time price quotes.
UK clients can also use the OREX mobile app, which can be downloaded from the App Store or Google Play store. The OREX mobile app provides access to multi-asset trading along with a rolling live news feed, custom indicators, economic and earnings calendars and cutting-edge educational videos.
OREX's notification center is a useful tool that contains market watchlists and product selector tools. This allows traders to improve their strategy and success rate by keeping abreast of every market move.
Research and Development
With an unmatched suite of over 35 decision-making tools available across the ADSS.com range of platforms, it continues to show its commitment to educating its clientele. Traders can easily find resources for technical analysis, FOREX indicators, as well as economic calendars on the Web, desktop and mobile version of both OREX and MT4. Some of the highlights of the ADSS.com research slate are:
Autochartist trade setups: This technical analysis and pattern recognition feature seeks out and flags promising trading opportunities. By signing up with Autochartist on ADSS.com, users receive multiple daily emails before each major trading session. The emails are packed with information on forthcoming trade setups on currencies, commodities, equities and indices.
ADSS daily outlook: Traders can get daily analysis of the hottest market news and how these events will likely impact the markets. There is also technical analysis on the most popular instruments like the USD, the GBP, the NASDAQ, silver, Brent Crude and more.
In our opinion, access to quality written educational material is somewhat limited on the ADSS Website. However, the broker offers informative broker seminars and Webinars straight from its headquarters in Abu Dhabi or other offices worldwide.
The Webinars are designed to give trading insights into currency pairs and CFDs on equities, indices and commodities. The broker also hosts regular Webinars ahead of key monthly events, such as the US NonFarm Payrolls report.
The ADSS.com seminars review important topics, such as trading strategies and tips, and how to assess risk and reward in a fast-paced trading landscape.
All clients are eligible to access these resources. Traders can also speak directly with account managers and selected industry experts. The Website contains a valuable glossary of over 300 trading terms, complete with detailed descriptions and explanations.
Our findings are that ADSS.com offers new and seasoned traders alike a comprehensive set of platforms and tools to get the most out of their trading experience. With a diverse ecosystem of informational and decision-making tools, traders will feel that the broker is invested in their success.
ADSS.com is heavily regulated and has gone the extra mile of building in additional investor protections, such as signing up to AML policies. The company also prioritizes investor information and fund safety and has gone to great lengths to maintain the necessary safety accreditation.
Its trading tools are carefully designed to cater to novice and seasoned traders alike. While it offers competitive spreads to high-volume traders, new traders can rightfully complain about the wide spreads. The broker offers expert 24/5 multilingual customer service support.
Overall, ADSS.com delivers a collection of trading tools and platforms that should satisfy every level of trader. With strong market access in the form of multiple asset classes from which choose, the broker ensures that traders do not feel let down by any element of their service.
With class-leading research tools and helpful Webinars and seminars, traders will always have a helping hand with their trading decisions. ADSS.com is also highly secure, with regulations ensuring that it handles client funds responsibly. The broker also places its own emphasis on client security, thus adding an extra layer of comfort.
In addition to all this, ADSS.com also leverages its scale and size to provide deep liquidity and faultless capitalization. This combination of factors makes it one of the best brokers in the Middle East region. However, it is also a good destination for traders from further afield who are looking for a reputable, safe and innovative partner.
ADSS.com in Brief
ADSS.com is a strong regional player in MENA and beyond. With solid capitalization, deep liquidity and extensive regulation, traders can safely enjoy the deep market access the broker provides. The broker has inserted class-leading analysis tools into its robust trading platforms, resulting in a comprehensive service offering.
The team at Arincen collected more than 120 pieces of data covering in excess of 100 licensed FOREX companies. Data collection was done in three ways:
1. Companies’ Websites.
2. Other Websites that have ranked FOREX companies.
3. A survey questionnaire (referred to here as Survey “1”) we had sent to the companies invited to participate in the exercise.
We have identified 12 criteria for our assessment, each containing several aspects and carrying its own relative weight. These include licensing, deposits and withdrawals, number of assets etc.
Afterward we validated the data by:
1. Registering with FOREX companies as a secret shopper and/or as Arincen.
2. Survey number “2,” in which we asked these companies’ customers for important feedback and past experience.
The next step saw us evaluate and rank each company, relying on the hard work of 15 Arincen employees. We were very careful in ensuring the most accurate assessment possible, including taking into account different languages, as well as the various mobile-app operating systems, e.g., Apple, Samsung etc.
To add credibility to our research project, we sent a final and third survey (referred to here as Survey “3”) to enable participating FOREX companies to evaluate our own research and whether it accurately reflects the realities on the ground. We were fortunate enough to receive a mark of 9.9 out of 10! We have kept to a minimum the margin of error, which stood at a measly 1%.
Where is this broker regulated?
ADSS is regulated by the tier-1 UK FCA, the SFC in Hong Kong, and the Central Bank of the UAE.
In what other ways does this broker protect me?
This broker has performed the onerous compliance work required to remain accredited with the ISO/IEC 27001 certification for the management of information security and the protection of sensitive information.
Which countries does this broker serve?
ADSS boasts clients from as far afield as Europe, the Middle East, Africa and Asia. However, it does not serve clients from the US.
Does this broker offer Cryptocurrency trading?
Traders can buy the following cryptocurrencies: Bitcoin, Ethereum, Ripple, Litecoin and Bitcoin Cash.
Does this broker provide any extra offerings?
At the time of writing, ADSS offered new clients or switching clients a bonus of up to $850 to open a new account.
How do I fund my account?
Traders can only fund their accounts through bank wire transfer or Skrill. The broker offers funding in USD and AED. Traders are advised to visit the broker’s Website for more details.
Which trading platforms does this broker offer?
Traders have access to ADSS’ proprietary platform OREX, as well as the MT4 platform.
How can I access customer service?
This broker’s customer service desk is open 24/5. Customer support can be accessed via email, phone, FAQ or live chat. Traders can also find helpful information on social media platforms like Facebook, Instagram, Twitter, Youtube and LinkedIn.