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Long Vs. Short Crypto Trading Explained

Many traders will have heard terms like “Going long on a trade,” or “Going short on an asset.” What does it all mean? In trading terms, going long is when you buy an asset with the intention of holding it to sell at a higher price later. Going short involves borrowing an asset from a broker, selling it at current price, with the intention of buying it again at a lower price, and returning the asset to the broker. We understand that shorting, in particular, is confusing, which is why we will explain it in detail later.
In time, you will learn how to use these terms seamlessly and interchangeably. In this brief article, we will delve into more depth about the differences between long and short positions, while telling you which is best suited to which situation. 
Long Vs. Short Crypto Trading Explained

What Are Short and Long Positions?

Long and short positions are two ways in which you can enter a trade with the intention of making a profit. As we have mentioned, traders who go long are anticipating the price to rise from a certain point. Traders who go short expect the price to decline from the position at which they enter it.
In cryptocurrency terms, going long is the act of investing in crypto with the intention of holding on to until the price rises, at which point you will sell it for a profit. Generally, if you adopt a long position, you are known as a bull trader because you go long more often than you go short. This is because you like to take advantage of bull (rapidly appreciating) markets.
In crypto markets, nearly everyone has been a bull trader in recent times as the market has been on an upswing for the past few months. Only recently has the market slowed and become bearish (rapidly losing value). Bitcoin traders will fondly recall the thrill of the coin reaching its all-time high of $69,000 in late 2021. At the time of writing, Bitcoin was trading under $20,000, placing it very much in bear territory.
Going short, by contrast to going long, is adopting a position that seeks to take advantage of an expected fall in the market.  In essence, you are betting against the market. It is a pessimistic view of the market’s short-term outlook, but of course, it is informed by technical analysis and accurate gauging of market sentiment. Shorting is not an indictment on any market’s performance, it is simply about traders recognizing the fact that all markets lose and gain value over time, and they would like to take advantage of an impending loss of value.
In case you were wondering, traders can combine long and short trades to hedge against each other to better manage their risk. These types of hedging activities are commonplace in the market. There is a stereotype that bull traders favor aggressive and risky trading, while bear traders are more conservative. These are generalizations that tend to be incorrect, as traders can easily employ short and long trades and frequently do, as the market requires. For crypto traders, it is worth noting that some crypto exchanges offer trading on generous margin, which can multiply the profits or losses of long and short positions. 

Long Trades Explained

If you are trading crypto and you enter a long trade, you have purchased some coin and you are waiting to sell your coin when the price rises. Remember that day traders use the term “buy” and “long” interchangeably. When you hear traders say they are “Going long on Ethereum,” it simply means they are buying Ethereum. Likewise, trading software features a trade entry button marked “buy,” while others have buttons marked “long.” 
When you enter a long position, the potential to make a profit is vast. This is because the price of the asset could rise indefinitely. However, keep in mind that you will only realize all this profit if you are a swing trader or a position trader who intends to stay in the asset for an extended period. If you are a day trader, then, naturally, your plan to sell by the end of a trading day places a cap on your earning potential. In bullish markets, traders would want to go as long as possible. The idea is simple, a bear market is when an asset is on a run of growth, so buying, or going long, is a good ploy. 

Considerations Before Taking a Long Position

Before you enter a long position, you must always be sure you are using reliable market analysis. In technical terms, you would be waiting for the price to break above a certain resistance level and go on a long rally of growth. You hope the growth continues due to the conditions you have studied.
Going long for extended periods is a strategy employed by well-capitalized investors who have the means to hold the cryptocurrency indefinitely. They may have no intention of trading actively, but they will hold their coin for months and years, ignoring market dips and peaks, with the view that the asset will increase in value regardless of short-term setbacks.
This method is best adopted by wealthy traders who can afford to “buy the dip and sell the rip,” as they say, meaning they are happy to go long when the price is dropping, and other investors are divesting. Day traders, by contrast to long-term position traders, choose to complete their trades within a single day, but this is not to say they are not going long. They are going long, even if it is just for one trading session.
Always remember that the crypto market is still developing and is not mature when compared to other markets. Your technical analysis may tell you one thing, but you may have to employ gut feel and intuition to navigate a market as immature and sometimes unpredictable as crypto. 

Short Trades Explained

The language around shorting can be confusing to those who are not used to the terminology. This stems from the fact that it is normal for you to own something before you can sell it. Usually, possession and ownership mean you can dispose of the asset whenever you are ready. Shorting disrupts this normal chain. With shorting, you can sell the asset before you even own it.
How does this work? The process of shorting involves asking your broker to find some coin that you “borrow,” under the agreement that you will return the same amount of coin later. Remember, the broker wishes to receive the coin they loaned you, not the monetary value of the coin. So, if the broker loaned you 10 coins (incidentally, worth $100), then they expect to receive 10 coins back. As a short trader, you anticipate that the value of the coin will depreciate. By shorting the coin, you have borrowed 10 coins from your broker for $100, with the intention of selling those 10 coins for $100 to another trader. You now have $100 in your trading account, but no coin. However, when the coin depreciates to $70, as you predicted, you enter the market and quickly buy 10 coins (worth $70 at the depreciated value). You are now able to return the 10 coins to the broker, while making a $30 profit in your account

Considerations Before Opening a Short Position

Shorting, as you can probably tell, is highly risky. It is always a good idea to rely on both technical and fundamental analysis before you decide to go short. Some traders prefer to go short when the price of a cryptocurrency breaks below a reliable support level. This means that you should have been watching the crypto for a while and you should be reliably informed of the likelihood of a fall in value.
Be sure that your research is trustworthy before you start. Shorting across the financial sector is popular with professional traders as they learn how to become successful at this complex type of trading. In the stock exchange world, the Securities and Exchange Commission (SEC) has input rules, such as limiting sales of stocks when an asset depreciates more than 10%. This is because short selling can drive the price of an asset into the ground. In the interests of preserving the stock and the market, shorting is a monitored activity. As there is no such legislation in the crypto world, we can still see rampant shorting of cryptos once they start to devalue. 

The Bottom Line

Whether you go short or long depends on crypto and its price action when you are trading. Many traders do not worry about whether an asset is going up or down, they simply want to know there is movement, as this means they can profit from going long or short. Before you take either position, be sure that your research is sound and that you understand the risks. If you do this, there is no reason you cannot make good profit when the market moves in either direction. 


Can you short cryptocurrency?

Yes. You can short cryptocurrencies. You can do this in several ways, including using a crypto margin trading platform or a crypto futures market to short crypto.

When do I use a long or short trade?

You should go long or use a long trade on an asset that you believe will rise in price. You should go short on a trade if you know the price will decline. Whether you go long or short depends on the amount of risk you can take on, and your trading strategy and preferences.

Can I go short or long in all financial markets?

Yes. Traders can go long and short in all markets. It is part of the very nature of trading to make informed speculation on how the market will behave. Long and short positions are the essence of trading, and traders try to make sense of developing trends to make the right decisions.
Written by
Adrian Ashley
Adrian Ashley is a seasoned business and finance writer. With a corporate career spanning over 20years, he has developed deep experience in such diverse areas as investing, business, finance,technology and macroeconomics. He is passionate about captu...
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Marwan Kardoosh
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Fact Checked by
Bahaa Khateeb
 Bahaa Khateeb is currently the CEO of Arincen, a start-up Fintech company based in Haifa. Baha...
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