EBAY

eBay
D

EBAY

Arincen56/100B

If you had invested in eBay ago, it would be worth $4,787 today, against $4,081 in SPY and $6,291 in QQQ.

ArincenArincen ScoreBeta

56/100

Six parts of the company, five checks each, from its own reported figures. A part scores the checks it passes out of 10; the score is their average out of 100.

Profitability4

Plus shows the checks behind each part of the score, what passed, what failed and the figure it read, for every stock.

Cash6

Plus shows the checks behind each part of the score, what passed, what failed and the figure it read, for every stock.

Valuation7.5

Plus shows the checks behind each part of the score, what passed, what failed and the figure it read, for every stock.

Growth6

Plus shows the checks behind each part of the score, what passed, what failed and the figure it read, for every stock.

Financial strength4

Plus shows the checks behind each part of the score, what passed, what failed and the figure it read, for every stock.

Shareholders6

Plus shows the checks behind each part of the score, what passed, what failed and the figure it read, for every stock.

Figures to FY2025; the price as of today.

eBay key facts

Style
Blend stock · 5.0/10Growth 4.4 · Value 5.0 · Dividend 3.1
Day range
120.450 – 122.370
52-week range
78.030 – 127.740
Market capitalization
53.09B USD
P/E
25.90
PEG ratio
1.28
EPS
4.67
Div Yield
1.03%
EPS growth forecast (FY2026)
+13.9%
Volume
93,666
Beta
1.27
ESG score
65.5/100Environment 63 · Social 66 · Governance 67
Sector
Consumer Cyclical
Industry
Specialty Retail
CEO
Jamie J. Iannone
Employees
12K
IPO date
24 Sept 1998

eBay earnings

Next earnings · Q4 FY2026
EPS estimate
1.51 USD
Revenue estimate
3.23B USD
Last quarter · Q3 FY2026
EPS1.51Beat +7.1%Revenue3.21BBeat +2.9%

Revenue

ReportedEstimate

EPS

ReportedEstimate
PeriodReport dateEPS estimateReported EPSSurpriseEPS growthRevenue estimateReported revenueSurpriseRevenue growth
Q3 FY20271.69——+11.66%3.43B——+7.03%
Q2 FY20271.74——+8.69%3.36B——+7.07%
Q1 FY20271.70——+2.20%3.29B——+6.52%
Q4 FY20261.51——+7.09%3.23B——+8.95%
Q3 FY20261.411.51+7.09%+11.03%3.12B3.21B+2.91%+13.69%
Q2 FY20261.501.60+6.67%+16.79%3.01B3.13B+3.95%+14.80%
Q1 FY20261.581.66+5.06%+20.29%3.04B3.09B+1.75%+19.50%
Q4 FY20251.351.41+4.44%+12.80%2.87B2.97B+3.17%+14.97%
Q3 FY20251.331.36+2.26%+14.29%2.73B2.82B+3.28%+9.47%
Q2 FY20251.301.37+5.38%+16.10%2.64B2.73B+3.27%+6.14%

Analysts' estimates for FY2026 over the last 7 days:EPS Revenue How the estimates moved

eBay analyst forecast

12-month price target
132.57 USD
+9.62%

Analysts' 1-year price targets range from 106.00 to 153.00, with an average of 132.57.

Past year
1-year forecast
Strong sellStrong buy
Hold
25 ratings
Buy
12
Hold
12
Sell
1

12-month price target

Highest target153.00
Average target132.57
Lowest target106.00
Current price120.94

eBay valuation

Price to earnings ratio (TTM)
25.90
Forward P/E (FY2026)
19.24
Price to sales (TTM)
4.28
Price to book
12.03
EV / EBITDA (TTM)
18.26

Capital structure

Market capitalization
53.09B USD
+
Total debt
7.08B USD
−
Cash and short-term investments
1.98B USD
=
Enterprise value
58.19B USD

Valuation over time

P/EForward P/EForward P/E · EstimateEstimate
Fiscal yearP/EForward P/EP/SP/BEV/EBITDA
FY2028 (est.)15.40————
FY2027 (est.)17.5615.40———
FY2026 (est.)19.2417.56———
Now (TTM)25.9017.764.2812.0318.26
FY202519.6213.853.548.5115.13
FY202415.5711.312.995.9612.52
FY20238.369.882.293.616.71
FY2022-18.199.882.364.49-32.87
FY20213.1916.174.164.4343.96

eBay against its own history

Each figure in the latest fiscal year against the same figure from FY2021 to FY2025: the range, its median (the line) and the latest (the dot, green on the good side of the median). The P/E is today's against its daily readings of five years.

Its peers: AutoZone, O'Reilly Automotive, Williams-Sonoma, Coupang, Ulta Beauty, and Casey's General Stores, the US Specialty Retail companies closest to it in size, each in its own latest fiscal year: their median (the line) and its rank among them, first being the best.

  • P/E (today)Above its median25.9
    2.4117.9
  • Gross marginLowest in 5 years71.5%
    71.5%74.6%
    Against its peers: 1 of 7Peers' median 42.6%
  • Operating marginBelow its median20.5%
    19.2%28.1%
    Against its peers: 1 of 7Peers' median 15.3%
  • Net marginBelow its median18.3%
    -13.0%130.6%
    Against its peers: 1 of 7Peers' median 11.0%
  • Return on equityAbove its median44.0%
    -24.6%139.2%
    Against its peers: 2 of 5Peers' median 29.6%
  • Free cash flow marginLowest in 5 years12.9%
    12.9%21.2%
    Against its peers: 2 of 7Peers' median 8.8%
  • Revenue growthAbove its median7.9%
    -6.0%17.2%
    Against its peers: 4 of 7Peers' median 8.6%
  • EPS growthAbove its median10.2%
    -110.9%164.5%
    Against its peers: 3 of 7Peers' median 7.4%
  • Debt to EBITDABelow its median2.49×
    1.88×8.07×
    Against its peers: 5 of 7Peers' median 2.11×
  • Current ratioLowest in 5 years1.10
    1.102.44
    Against its peers: 3 of 7Peers' median 1.02

Peers: US companies of the same industry (of its sector when the industry has too few) from a tenth to ten times its market value, the six closest in size. Updated weekly.

eBay growth and profitability

Revenue (TTM)
12.39B USD
Net income (TTM)
2.09B USD
Gross margin
72.81%
Operating margin
20.20%
Net margin
16.84%

Revenue / Net income

Revenue Net income Net margin
PeriodRevenueGrowthNet incomeGrowthGross marginOperating marginNet marginEBITDAGrowth
FY202511.10B+7.95%2.03B+2.84%71.45%20.51%18.30%2.96B+3.46%
FY202410.28B+1.69%1.98B-28.62%71.99%22.54%19.21%2.86B-34.58%
FY202310.11B+3.24%2.77B—71.98%19.20%27.36%4.37B—
FY20229.80B-6.00%-1.27B-109.33%72.64%23.99%-12.96%-924.00M-179.04%
FY202110.42B+17.16%13.61B+140.13%74.57%28.05%130.60%1.17B-72.38%

eBay revenue breakdown

By product

FY2025
Marketplaces: 82.0%Advertising Revenues: 18.0%82.0%Marketplaces18.0%Advertising Revenues
SegmentRevenueShare of revenueChange on the year
Marketplaces9.11B82.0%+5.3%
Advertising Revenues1.99B18.0%+21.9%

By region

FY2025
United States: 52.2%United Kingdom: 14.1%Rest of World: 13.6%China: 11.3%Germany: 8.8%52.2%United States14.1%United Kingdom13.6%Rest of World11.3%China8.8%Germany
RegionRevenueShare of revenueChange on the year
United States5.79B52.2%+10.5%
United Kingdom1.57B14.1%+3.8%
Rest of World1.52B13.6%+8.5%
China1.25B11.3%+7.2%
Germany978.00M8.8%+0.6%

How eBay makes its money

Marketplaces9.11B 82.0%
Advertising Revenues1.99B 18.0%
Revenue11.10B 100.0%
Cost of revenue3.17B 28.5%
Gross profit7.93B 71.5%
Research and development1.64B 14.8%
Selling and administration3.59B 32.4%
Other operating expenses420.00M 3.8%
Operating income2.28B 20.5%
Tax311.00M 2.8%
Net income2.03B 18.3%

FY2025, in USD. Each band is as wide as its money; the percentage is its share of revenue.

eBay dividends

Annual dividend
1.24 USD
Dividend yield (indicated)
1.03%
Payout ratio
32.76%
Years of dividend growth
7
Frequency
Quarterly
Next payment
0.31 USD
Next ex-dividend date
4 Dec 2026
Next payment date
18 Dec 2026

Dividends per share

Year2025202420232022202120202019
Dividends per share1.161.081.000.880.720.640.56

eBay financial health

Cash and short-term investments
1.98B USD
Total debt
7.08B USD
Net cash
-5.10B USD
Free cash flow (TTM)
2.41B USD
Current ratio
0.78
Debt to equity
1.60
Piotroski score
7 / 9
Altman Z-score
6.61

Cash, debt and free cash flow

Cash and short-term investments Total debt Free cash flow
Fiscal yearCash and short-term investmentsTotal debtFree cash flow
FY20252.92B7.38B1.43B
FY20246.22B7.86B1.96B
FY20239.02B8.23B1.97B
FY20227.51B9.42B1.81B
FY20217.32B9.43B2.21B

eBay ownership

Institutions
92.25%
Institutional holders
1,352 (+46)
Free float
89.96%

Who owns the shares

Institutions 92.2% Others 7.8%
As of 30 Jun 2026

Shares free to trade

Free float 394.94M shares ·90.0% Closely held 44.06M shares ·10.0%

Closely held shares belong to insiders, founders and owners of more than 5%, and seldom change hands. The free float is the rest: the shares anyone can buy and sell.

Insider trading

QuarterPurchasesSalesShares acquiredShares disposed of
Q4 202606660.0024.59K
Q3 202603094.51K213.01K
Q2 2026036655.39K621.40K
Q1 20260211.50M1.35M

Shares outstanding

Basic shares Diluted shares Change in diluted shares
Fiscal yearBasic sharesDiluted sharesChange in diluted shares
FY2025451.00M460.00M-8.18%
FY2024496.00M501.00M-6.00%
FY2023530.00M533.00M-4.48%
FY2022558.00M558.00M-14.42%
FY2021652.00M652.00M-9.19%

Source: Financial Modeling Prep

Signals
Strategic Pips
Strategic Pips
1 year ago
sell
EBAY
EBAYeBay @67.84
2025-02-10 06:09
EBAY@67.84 Chart
Profit
-202.00
USD
-2.98%
Strategic Pips
Strategic Pips
2 years ago
sell stop
EBAY
EBAYeBay @65.676
2024-10-14 05:40
EBAY@65.676 Chart
Profit
259.60
USD
3.95%
Strategic Pips
Strategic Pips
2 years ago
sell stop
EBAY
EBAYeBay @53.126
2024-08-06 05:30
EBAY@53.126 Chart
Profit
0.00
USD
0.00%
Strategic Pips
Strategic Pips
2 years ago
sell stop
EBAY
EBAYeBay @49.209
2024-05-06 07:39
EBAY@49.209 Chart
Profit
0.00
USD
0.00%
Strategic Pips
Strategic Pips
2 years ago
sell
EBAY
EBAYeBay @51.92
2024-03-21 13:27
EBAY@51.92 Chart
Profit
34.50
USD
0.66%
More
Related Instruments News

Title: eBay

Sector: Consumer Cyclical
Industry: Specialty Retail
Founded in 1995, eBay operates one of the world's largest online marketplaces, connecting buyers and sellers across more than 190 markets. In 2025, the firm generated $11.1 billion in revenue on nearly $80 billion of gross merchandise volume, serving 135 million active buyers and 18 million active sellers (users who closed at least one transaction in the past year). The firm monetizes its marketplace primarily through transaction fees and advertising, with 52% of revenue derived from the US and the remainder from international markets. In a bid to expand its reach among Generation Z and in the recommerce sector, eBay announced the $1.2 billion acquisition of fashion resale app Depop from Etsy in early 2026.

Common questions about eBay stock