eBay stock forecast 2026–2030
Analysts' average 12-month price target for eBay is 132.53, 8.7% above the current price of 121.96. Their targets range from 106.00 to 153.00.
Of the 25 firms that rated eBay in the past 12 months, 12 rate it buy or strong buy, 12 hold and 1 sell or strong sell (each firm at its latest rating): a Hold consensus.
Analysts' 1-year price targets range from 106.00 to 153.00, with an average of 132.53.
| Strong buy | 0 | |
| Buy | 12 | |
| Hold | 12 | |
| Sell | 1 | |
| Strong sell | 0 |
12-month price target
| Highest target | 153.00 |
| Average target | 132.53 |
| Lowest target | 106.00 |
| Current price | 121.96 |
eBay price target history
Have analysts recently raised or lowered their eBay price target and rating?
How analysts rate eBay, month by month
12 of 25 firms rate it buy now, against 10 of 25 in December 2025.
Each month: every firm at its latest rating from the 12 months before. Strong buys count as buys, strong sells as sells.
eBay analyst upgrades, downgrades and price targets
The latest rating change came on 29 October 2026, when Wells Fargo upgraded eBay from Underweight to Equal Weight. Its price target is 106.00, from 91.00. The most recent new target came from Susquehanna on 30 October 2026: 125.00.
| Date | Firm | Rating | Price target | Change | Price then |
|---|---|---|---|---|---|
| 30 Oct 2026 | Susquehanna Shyam Patil | Reiterated · Neutral | 110.00 → 125.00 | +13.6% | 122.27 |
| 29 Oct 2026 | Bernstein | Reiterated · Market Perform | 115.00 → 125.00 | +8.7% | 121.96 |
| 29 Oct 2026 | Piper Sandler Tom Champion | — | 136.00 → 140.00 | +2.9% | 123.09 |
| 29 Oct 2026 | Wedbush Ygal Arounian | Reiterated · Outperform | 137.00 → 153.00 | +11.7% | 122.03 |
| 29 Oct 2026 | Morgan Stanley | Reiterated · Overweight | 132.00 → 140.00 | +6.1% | 122.27 |
| 29 Oct 2026 | Truist Financial Youssef Squali | Reiterated · Hold | 105.00 → 133.00 | +26.7% | 123.45 |
| 29 Oct 2026 | Mizuho Securities Lloyd Walmsley | — | 110.00 → 120.00 | +9.1% | 118.02 |
| 29 Oct 2026 | UBS | Reiterated · Neutral | 131.00 → 137.00 | +4.6% | 118.02 |
| 29 Oct 2026 | Robert W. Baird | — | 126.00 → 135.00 | +7.1% | 118.02 |
| 29 Oct 2026 | Wells Fargo Ken Gawrelski | Upgraded · Underweight → Equal Weight | 91.00 → 106.00 | +16.5% | 118.02 |
| 29 Oct 2026 | Oppenheimer | Reiterated · Outperform | 150.00 | — | 118.02 |
| 29 Oct 2026 | Piper Sandler Ross Sandler | — | 133.00 → 136.00 | +2.3% | 118.02 |
| 29 Oct 2026 | Evercore ISI Mark Mahaney | — | 96.00 → 120.00 | +25.0% | 118.02 |
| 29 Oct 2026 | Needham Bernie McTernan | Reiterated · Buy | 122.00 → 140.00 | +14.8% | 118.02 |
| 27 Oct 2026 | UBS | Reiterated · Neutral | 120.00 → 131.00 | +9.2% | 118.62 |
| 12 Oct 2026 | Morgan Stanley Nathan Feather | Reiterated · Overweight | 127.00 → 132.00 | +3.9% | 112.19 |
| 12 Oct 2026 | Wells Fargo Ken Gawrelski | Reiterated · Underweight | 92.00 → 91.00 | -1.1% | 112.19 |
| 20 Aug 2026 | Wedbush Ygal Arounian | Reiterated · Outperform | 100.00 → 137.00 | +37.0% | 104.51 |
| 11 Aug 2026 | UBS Stephen Ju | Reiterated · Neutral | 110.00 → 120.00 | +9.1% | 106.51 |
| 7 Aug 2026 | Argus Research Joseph Bonner | Upgraded · Hold → Buy | 133.00 | — | 114.13 |
| 6 Aug 2026 | Morgan Stanley | — | 119.00 → 127.00 | +6.7% | 107.23 |
| 6 Aug 2026 | Robert W. Baird | — | 125.00 → 126.00 | +0.8% | 110.52 |
| 6 Aug 2026 | Piper Sandler Thomas Champion | Reiterated · Overweight | 123.00 → 133.00 | +8.1% | 111.30 |
| 6 Aug 2026 | Cantor Fitzgerald Deepak Mathivanan | Reiterated · Neutral | 110.00 → 106.00 | -3.6% | 111.15 |
| 6 Aug 2026 | BMO Capital Brian Pitz | — | 120.00 → 145.00 | +20.8% | 111.15 |
| 6 Aug 2026 | Mizuho Securities Lloyd Walmsley | — | 98.00 → 110.00 | +12.2% | 111.15 |
| 6 Aug 2026 | Piper Sandler Ross Sandler | — | 115.00 → 123.00 | +7.0% | 111.15 |
| 6 Aug 2026 | Jefferies | — | 65.00 → 145.00 | +123.1% | 111.15 |
| 4 Aug 2026 | Citizens | Downgraded · Market Outperform → Market Perform | — | — | — |
| 3 Aug 2026 | Bernstein Nikhil Devnani | — | 90.00 → 115.00 | +27.8% | 114.01 |
| 3 Aug 2026 | Wells Fargo | Downgraded · Equal Weight → Underweight | 105.00 → 92.00 | -12.4% | 114.01 |
| 15 Jul 2026 | Robert W. Baird Colin Sebastian | — | 105.00 → 125.00 | +19.0% | 112.54 |
| 9 Jul 2026 | Wells Fargo | Reiterated · Equal Weight | 96.00 → 105.00 | +9.4% | 115.25 |
| 4 May 2026 | Truist Financial | Reiterated · Hold | 94.00 → 105.00 | +11.7% | 110.45 |
| 4 May 2026 | Deutsche Bank | — | 132.00 → 124.00 | -6.1% | 108.75 |
| 1 May 2026 | Susquehanna | Reiterated · Neutral | 110.00 | — | 103.48 |
| 30 Apr 2026 | Stifel Nicolaus | — | 98.00 | — | 100.08 |
| 30 Apr 2026 | Evercore ISI | Reiterated · In Line | 94.00 → 96.00 | +2.1% | 100.06 |
| 30 Apr 2026 | Goldman Sachs | Reiterated · Neutral | 88.00 → 100.00 | +13.6% | 100.00 |
| 30 Apr 2026 | Cantor Fitzgerald | Reiterated · Neutral | 100.00 → 110.00 | +10.0% | 103.79 |
| 30 Apr 2026 | Piper Sandler | Reiterated · Overweight | 105.00 → 115.00 | +9.5% | 103.79 |
| 30 Apr 2026 | Barclays | Reiterated · Overweight | 104.00 → 114.00 | +9.6% | 103.79 |
| 28 Apr 2026 | UBS | Reiterated · Neutral | 96.00 → 110.00 | +14.6% | 100.29 |
| 27 Apr 2026 | Deutsche Bank | — | 132.00 | — | 100.16 |
| 21 Apr 2026 | Cantor Fitzgerald Deepak Mathivanan | Reiterated · Neutral | 90.00 → 100.00 | +11.1% | 106.49 |
| 20 Feb 2026 | Wedbush | Reiterated · Neutral | 100.00 | — | 87.76 |
| 19 Feb 2026 | Needham | Reiterated · Buy | 115.00 → 122.00 | +6.1% | 86.46 |
| 19 Feb 2026 | Truist Financial | Reiterated · Hold | 120.00 → 94.00 | -21.7% | 86.50 |
| 19 Feb 2026 | Robert W. Baird Colin Sebastian | — | 100.00 → 105.00 | +5.0% | 86.41 |
| 19 Feb 2026 | Truist Financial | — | 92.00 → 120.00 | +30.4% | 86.11 |
eBay EPS and revenue estimates
Analysts expect eBay's EPS to grow 21.8% a year until 2028.
Analysts expect eBay's revenue to grow 9.4% a year until 2028, faster than over the last 5 years (4.5% a year) and the last 3 years (4.3%).
Revenue
EPS
Does eBay beat earnings estimates?
On average, analysts' EPS estimate was 4.3% off the result, either way, and their revenue estimate 2.1%, over the last 12 quarters.
- EPS beats
- 88 / 106
- Revenue beats
- 86 / 106
- Average EPS surprise, last 12
- +4.3%
- Since
- July 2000
| Quarter | Report date | EPS estimate | Reported EPS | Surprise | Revenue estimate | Reported revenue | Surprise |
|---|---|---|---|---|---|---|---|
| Q3 FY2026 | 28 Oct 2026 | 1.41 | 1.51 | +7.1% | 3.12B | 3.21B | +2.9% |
| Q2 FY2026 | 5 Aug 2026 | 1.50 | 1.60 | +6.7% | 3.01B | 3.13B | +3.9% |
| Q1 FY2026 | 29 Apr 2026 | 1.58 | 1.66 | +5.1% | 3.04B | 3.09B | +1.8% |
| Q4 FY2025 | 18 Feb 2026 | 1.35 | 1.41 | +4.4% | 2.87B | 2.97B | +3.2% |
| Q3 FY2025 | 29 Oct 2025 | 1.33 | 1.36 | +2.3% | 2.73B | 2.82B | +3.3% |
| Q2 FY2025 | 30 Jul 2025 | 1.30 | 1.37 | +5.4% | 2.64B | 2.73B | +3.3% |
| Q1 FY2025 | 30 Apr 2025 | 1.34 | 1.38 | +3.0% | 2.55B | 2.59B | +1.5% |
| Q4 FY2024 | 26 Feb 2025 | 1.20 | 1.25 | +4.2% | 2.57B | 2.58B | +0.3% |
| Q3 FY2024 | 30 Oct 2024 | 1.18 | 1.19 | +0.8% | 2.55B | 2.58B | +1.1% |
| Q2 FY2024 | 31 Jul 2024 | 1.13 | 1.18 | +4.4% | 2.53B | 2.57B | +1.7% |
| Q1 FY2024 | 1 May 2024 | 1.20 | 1.25 | +4.2% | 2.53B | 2.56B | +0.9% |
| Q4 FY2023 | 27 Feb 2024 | 1.03 | 1.07 | +3.9% | 2.51B | 2.56B | +2.0% |
eBay stock price 2026–2030: scenarios
If eBay's earnings keep growing at the 12.4% a year analysts expect to FY2028, it would earn about 9.90 a share in FY2030. At the P/E it has traded at over the last five years (3.2 to 19.6) that is 31.53 to 194.12 a share, or 115.59 at its average P/E of 11.7. This is arithmetic on the analysts' estimates, not a prediction.
| Fiscal year | EPS | Bear | Base | Bull |
|---|---|---|---|---|
| FY2026 | 6.27 | 19.99 | 73.30 | 123.09 |
| FY2027 | 6.88 | 21.94 | 80.42 | 135.06 |
| FY2028 | 7.83 | 24.96 | 91.52 | 153.70 |
| FY2029 (extrapolated) | 8.81 | 28.06 | 102.85 | 172.73 |
| FY2030 (extrapolated) | 9.90 | 31.53 | 115.59 | 194.12 |
Each year's EPS is the analysts' consensus to FY2028; the years after continue its 12.4% a year. Bear, base and bull apply the lowest, average and highest P/E of the last five fiscal year ends (3.2, 11.7, 19.6).
Is eBay stock undervalued or overvalued?
eBay's P/E of 26.1 is near the top of its 5-year range (2.4 to 117.9, median 16.5). Analysts expect faster growth than in recent years, which can explain part of the high P/E. Fair value is not a reliable guide for eBay: it made a loss in FY2022, so its usual P/E says little about what it is worth. Its forward P/E, on the consensus for FY2026, is 19.4.
- Price to earnings ratio (TTM)
- 26.12
- Five-year median P/E
- 16.53
- Five-year P/E range
- 2.4 – 117.9
- Forward P/E (FY2026)
- 19.44
- PEG ratio
- 2.11
- To the average target
- +8.7%
Most undervalued US stocks
| Stock | Price | Fair value | Upside |
|---|---|---|---|
| 99.090 | 195.10146Price 99.09244 | +96.9% | |
| 186.680 | 359.93270Price 186.68450 | +92.8% | |
| 213.670 | 405.66304Price 213.67507 | +89.9% | |
| 161.160 | 305.51157Price 161.16396 | +89.6% | |
| 42.225 | 79.0244Price 42.23157 | +87.1% | |
| 160.650 | 299.85225Price 160.65375 | +86.6% | |
| 108.445 | 201.41108Price 108.45248 | +85.7% |
Furthest below the fair value on each stock's page, updated every day.
