BIDU

Baidu
D

BIDU

Arincen24/100B
78.150
USD
0.51
(0.66%)
Post Trading·77.825USD-0.325(-0.42%)
Last updated: · Delayed 15 min
Q3 FY2026 · Earnings report
EPS estimate 0.85Revenue estimate 4.60B
OverviewFinancialsSignalsNewsForecastEarningsCompany

Baidu company profile

CEO
Yanhong Li
Employees
33,500
Headquarters
Baidu Campus, Beijing, BE 100085, CN
Sector
Communication Services
Industry
Internet Content & Information
IPO date
5 Aug 2005
Stock exchange
NASDAQ
ISIN
US0567521085

Website:baidu.com

About the company

Baidu, Inc. is a prominent Chinese technology company that offers various internet-based services, primarily focusing on digital marketing and cloud computing, all delivered through its extensive online platform within the People's Republic of China. The company's operations are segmented into two main divisions: Baidu Core and iQIYI. The Baidu Core segment encompasses a wide array of services, including online marketing derived from search queries and user feeds, comprehensive cloud solutions, and innovative products and services developed from its artificial intelligence initiatives. This segment also operates Haokan, a popular short-video platform featuring both user-generated and professionally produced content. Conversely, the iQIYI segment is dedicated to its online entertainment video platform, which provides a diverse selection of media content, including original productions, professionally created shows, and material acquired from partners. Baidu was founded in the year 2000 and maintains its corporate headquarters in Beijing, China.

Employees

Baidu had about 33,500 employees at the end of fiscal year 2025 (31 December 2025), by its annual report. That is 6.7% fewer than a year before.

Employees Change on the year
Fiscal yearEmployeesChange on the yearRevenue per employeeNet income per employee
FY202533,500-6.69%3.85M CNY166.84K CNY
FY202435,900+64.68%3.71M CNY661.84K CNY
FY202321,800-7.63%6.17M CNY931.88K CNY
FY202223,600-14.18%5.24M CNY320.30K CNY
FY202127,500+14.58%4.53M CNY371.85K CNY
FY202024,000+10.98%4.46M CNY936.33K CNY
FY201921,626-0.68%4.97M CNY95.12K CNY
FY201821,774+963.70%4.70M CNY1.27M CNY
FY20172,047-21.09%41.43M CNY8.94M CNY
FY20162,594+19.43%27.20M CNY4.48M CNY
FY20152,172-12.45%30.56M CNY15.50M CNY
FY20142,481+48.21%19.77M CNY5.32M CNY
FY20131,674+65.74%19.08M CNY6.28M CNY
FY20121,010+20.10%22.09M CNY10.35M CNY
FY2011841+53.19%17.24M CNY7.89M CNY
FY2010549+16.56%14.42M CNY6.42M CNY
FY2009471-92.63%9.44M CNY3.15M CNY
FY20086,387+2.16%696.38K CNY164.10K CNY
FY20076,252+100.84%279.02K CNY100.60K CNY
FY20063,113+138.18%1.03M CNY336.69K CNY
FY20051,307—244.23K CNY36.42K CNY

Employees at each fiscal year end, as the company reports them in its annual report (10-K); revenue and net income per employee are the fiscal year's over that count.

Who owns Baidu

Institutions such as funds, banks and insurers held 17.5% of Baidu's shares on 30 June 2026, 565 of them reporting holdings to the SEC; the rest is held by individual investors and other shareholders.

Institutions 17.5%Other shareholders 82.5%

Shares free to trade

Free float 271.46M shares ·79.7% Closely held 68.97M shares ·20.3%

Closely held shares belong to insiders, founders and owners of more than 5%, and seldom change hands. The free float is the rest: the shares anyone can buy and sell.

Common questions about Baidu

Source: Financial Modeling Prep