24/100BBaidu executives and insider trading
Yanhong Li reported no open-market purchases or sales over the last twelve months.
Over the last twelve months Baidu's insiders sold 122,584 shares for 2.00M USD in 1 sales on the open market, and bought 0 shares in 0 purchases.
Insiders over the last twelve months
- Insider sales
- 1
- Shares sold
- 122,584
- Value sold
- 2.00M USD
- Insider purchasesWhat is insider trading? Insider trading here means the legal trades that a company's executives, directors and large owners make in its shares, reported to the SEC on Form 4.
- 0
Insiders buying against sellingWhat is a Rule 10b5-1 trading plan? A Rule 10b5-1 plan lets an insider fix future trades in advance, while holding no inside information, so later trades follow the plan, not a new decision.
Open-market purchases and sales reported on Form 4, by value. Awards, option exercises and shares withheld for tax are not counted. Whether a sale was under a Rule 10b5-1 plan is read from each Form 4 at the SEC (the box exists on filings since April 2023).
Executives and directors
The people who run the company and the directors who reported trades, with what each bought and sold on the open market over the last twelve months. The CEO first, then whoever traded most.
| Name | Position | Age | Shares sold (12 months) | Value sold (12 months) | Shares bought (12 months) | Last sale | Shares held after |
|---|---|---|---|---|---|---|---|
| Yanhong Li CEO | Co-Founder, Chairman & Chief Executive Officer | 57 | — | — | — | — | — |
| Jixun Foo | Director | — | 122,584 | 2.00M USD | — | 21 May 2026 | — |
| Dou Shen | Executive Vice President & President of Baidu AI Cloud Group | 46 | — | — | — | — | — |
| Haifeng Wang | Chief Technology Officer | 54 | — | — | — | — | — |
| Haijian He | Chief Financial Officer | 44 | — | — | — | — | — |
| Junjie He | Senior Vice President of Human Resources & Administrative Functions | — | — | — | — | — | — |
| Rong Luo | Executive Vice President of Baidu Mobile Ecosystem Group | 44 | — | — | — | — | — |
| Zhenyu Li | Senior Vice President and GM of IDG | 50 | — | — | — | — | — |
| Zhixiang Liang | Senior Vice President & General Counsel | 52 | — | — | — | — | — |
| Juan Lin | Director of Investor Relations | — | — | — | — | — | — |
| Ran Xu | Director | — | — | — | — | — | — |
| Xiaodan Liu | Director | — | — | — | — | — | — |
| Yuanqing Yang | Director | — | — | — | — | — | — |
Insider sales and purchases by quarter
How many insider sales and purchases were reported each quarter.
Every insider transactionWhat is insider trading? Insider trading here means the legal trades that a company's executives, directors and large owners make in its shares, reported to the SEC on Form 4.
Insiders must report every trade in the company's shares to the SEC within two business days, on Form 4. Only purchases and sales are trades on the open market; awards, option exercises, shares withheld for tax and gifts come with pay, and the twelve-month totals leave them out.
| Date | Name | Transaction | Shares | Price | Value | Shares held after | Filing |
|---|---|---|---|---|---|---|---|
| 9 Aug 2026 | Yanhong Li | Option exercise | 342,096 | — | — | 9,994,520 | Form 4 |
| 9 Aug 2026 | Yanhong Li | Option exercise | 342,096 | — | — | 342,104 | Form 4 |
| 8 Aug 2026 | Yanhong Li | Option exercise | 510,808 | — | — | 9,652,424 | Form 4 |
| 8 Aug 2026 | Yanhong Li | Option exercise | 510,808 | — | — | 1,021,624 | Form 4 |
| 7 Aug 2026 | Yanhong Li | Option exercise | 527,200 | — | — | 9,141,616 | Form 4 |
| 7 Aug 2026 | Yanhong Li | Option exercise | 527,200 | — | — | 1,581,624 | Form 4 |
| 7 Aug 2026 | Haijian He | Option exercise | 151,536 | — | — | 454,624 | Form 4 |
| 7 Aug 2026 | Haijian He | Option exercise | 151,536 | — | — | 151,536 | Form 4 |
| 6 Aug 2026 | Yanhong Li | Award | 1,966,824 | — | — | 1,966,824 | Form 4 |
| 6 Aug 2026 | Haijian He | Award | 122,792 | — | — | 122,792 | Form 4 |
| 21 May 2026 | Jixun Foo | Sale | 122,584 | 16.32 | 2.00M USD | — | Form 4 |
| 18 Mar 2026 | Ran Xu | Other | — | — | — | 28,728 | Form 4 |
| 18 Mar 2026 | Ran Xu | Other | — | — | — | 23,112 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | — | — | 439,200,000 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | — | — | 8,614,416 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | — | — | 3,530,768 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | — | — | 3,013,200 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | — | — | 2,108,824 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | — | — | 1,532,432 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | 21.89 | — | 724,800 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | — | — | 684,200 | Form 4 |
| 18 Mar 2026 | Yanhong Li | Other | — | 23.25 | — | 469,120 | Form 4 |
| 18 Mar 2026 | Xiaodan Liu | Other | — | — | — | 32,384 | Form 4 |
| 18 Mar 2026 | Xiaodan Liu | Other | — | — | — | 13,744 | Form 4 |
| 18 Mar 2026 | Yuanqing Yang | Other | — | — | — | 119,336 | Form 4 |
| 18 Mar 2026 | Yuanqing Yang | Other | — | — | — | 28,728 | Form 4 |
| 18 Mar 2026 | Jixun Foo | Other | — | — | — | 122,584 | Form 4 |
| 18 Mar 2026 | Jixun Foo | Other | — | — | — | 28,728 | Form 4 |
Common questions about Baidu's executives and insiders
Source: Financial Modeling Prep