Versus Systems Inc. specializes in the development of in-game prizes and related promotions. The company was founded by Matthew Pierce on December 1, 1988, and is headquartered in Vancouver, Canada. Its main business area includes the development of business-to-business software that allows video game publishers and developers to offer in-game rewards based on the completion of in-content challenges. The company's platform can be found in many television, mobile, console and personal computer games, as well as streaming media and mobile solutions.