82/100BMonster Beverage company profile
- CEO
- Hilton H. Schlosberg
- Employees
- 6,332
- Headquarters
- 1 Monster Way, Corona, CA 92879, US
- Sector
- Consumer Defensive
- Industry
- Beverages - Non-Alcoholic
- IPO date
- 9 Dec 1985
- Stock exchange
- NASDAQ
- ISIN
- US61174X1090
Website:monsterbevcorp.com
About the company
Monster Beverage Corporation is a global entity primarily involved in the innovation, marketing, sale, and distribution of energy beverages and concentrates. Its business operations are categorized into three main divisions: Monster Energy Drinks, Strategic Brands, and a segment designated as "Other." The company boasts an extensive product portfolio, encompassing a wide array of carbonated energy drinks, alongside various non-carbonated options. These include ready-to-drink iced teas, lemonades, diverse juice cocktails, single-serving juices, and fruit beverages. Additionally, their offerings extend to ready-to-drink dairy and coffee-based concoctions, specialized sports drinks, single-serve still waters, and a selection of sodas described as natural, sparkling juices, and flavored sparkling beverages. Monster Beverage distributes its products through a comprehensive network, supplying bottlers and full-service beverage distributors. They also engage in direct sales to a multitude of retail outlets, including grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience stores, pharmacies, foodservice clients, value retailers, e-commerce platforms, and military establishments. Furthermore, the company provides concentrates and beverage bases to its authorized bottling and canning partners. Under its corporate umbrella, the company manages a vast collection of brands. Notable examples include the Monster Energy line (e.g., Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro), Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, and the Monster Hydro series (Energy Water, Super Sport, Super Fuel). Other significant brands feature Monster Dragon Tea, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, Fury, and True North. Founded in 1985 under its previous name, Hansen Natural Corporation, the company rebranded to Monster Beverage Corporation in January 2012. Its corporate headquarters are located in Corona, California.
Employees
Monster Beverage had about 6,891 employees at the end of fiscal year 2025 (31 December 2025), by its annual report. That is 5.1% more than a year before.
Employees at each fiscal year end, as the company reports them in its annual report (10-K); revenue and net income per employee are the fiscal year's over that count.
Who owns Monster Beverage
Institutions such as funds, banks and insurers held 68.1% of Monster Beverage's shares on 30 June 2026, 1,435 of them reporting holdings to the SEC; the rest is held by individual investors and other shareholders.
Shares free to trade
Closely held shares belong to insiders, founders and owners of more than 5%, and seldom change hands. The free float is the rest: the shares anyone can buy and sell.
Common questions about Monster Beverage
Source: Financial Modeling Prep