87/100BBooking Holdings stock forecast 2026–2030What is an analyst price target? A price target is the price an analyst expects a stock to reach in 12 months. Arincen shows the average, high and low targets and the upside to the average.
Analysts' average 12-month price target for Booking Holdings is 219.20, 35.9% above the current price of 161.24. Their targets range from 150.00 to 270.00.
Of the 30 firms that rated Booking Holdings in the past 12 months, 24 rate it buy or strong buy, 6 hold and 0 sell or strong sell (each firm at its latest rating): a Strong buy consensus.
Analysts' 1-year price targets range from 150.00 to 270.00, with an average of 219.20.
| Buy | 24 | |
| Hold | 6 | |
| Sell | 0 |
12-month price target
| Highest target | 270.00 |
| Average target | 219.20 |
| Lowest target | 150.00 |
| Current price | 161.24 |
Booking Holdings price target historyWhat is an analyst price target? A price target is the price an analyst expects a stock to reach in 12 months. Arincen shows the average, high and low targets and the upside to the average.
Have analysts recently raised or lowered their Booking Holdings price target and rating?
How analysts rate Booking Holdings, month by monthWhat is the analyst rating? The analyst rating sums up what the analysts covering a stock recommend, from strong buy to strong sell, by the share of them rating it a buy.
24 of 30 firms rate it buy now, against 20 of 24 in December 2025.
Each month: every firm at its latest rating from the 12 months before. Strong buys count as buys, strong sells as sells.
Booking Holdings analyst upgrades, downgrades and price targets
The latest rating change came on 24 February 2026, when Morgan Stanley upgraded Booking Holdings from Equal Weight to Overweight. The most recent new target came from Cantor Fitzgerald on 4 November 2026: 150.00.
| Date | Firm | Rating | Price target | Change | Price then |
|---|---|---|---|---|---|
| 4 Nov 2026 | Cantor Fitzgerald Deepak Mathivanan | Reiterated · Neutral | 220.00 → 150.00 | -31.8% | 172.71 |
| 4 Nov 2026 | Wells Fargo Ken Gawrelski | Reiterated · Equal Weight | 190.00 → 179.00 | -5.8% | 155.67 |
| 4 Nov 2026 | Morgan Stanley Matthew Cost | Reiterated · Overweight | 230.00 → 200.00 | -13.0% | 155.67 |
| 4 Nov 2026 | Susquehanna Shyam Patil | Reiterated · Positive | 240.00 → 200.00 | -16.7% | 155.67 |
| 4 Nov 2026 | BMO Capital Brian Pitz | — | 250.00 → 245.00 | -2.0% | 155.67 |
| 4 Nov 2026 | Mizuho Securities Lloyd Walmsley | — | 240.00 → 205.00 | -14.6% | 155.67 |
| 4 Nov 2026 | Goldman Sachs Eric Sheridan | — | 215.00 → 175.00 | -18.6% | 155.67 |
| 22 Oct 2026 | BTIG Jake Fuller | Reiterated · Buy | 250.00 | — | 162.79 |
| 20 Oct 2026 | Melius Research | — | 225.00 | — | 162.60 |
| 7 Oct 2026 | Wells Fargo Ken Gawrelski | Reiterated · Equal Weight | 220.00 → 190.00 | -13.6% | 157.63 |
| 30 Sept 2026 | Truist Financial Gregory Miller | Reiterated · Buy | 242.00 → 216.00 | -10.7% | 162.34 |
| 16 Sept 2026 | Morgan Stanley Matthew Cost | — | 220.00 → 230.00 | +4.5% | 171.32 |
| 26 Aug 2026 | Bernstein Richard Clarke | — | 216.28 → 188.00 | -13.1% | 210.48 |
| 24 Aug 2026 | Evercore ISI Mark Mahaney | Reiterated · Outperform | 245.00 → 270.00 | +10.2% | 214.39 |
| 10 Aug 2026 | Argus Research | Reiterated · Buy | 210.00 → 245.00 | +16.7% | 210.21 |
| 6 Aug 2026 | Susquehanna Shyam Patil | — | 260.00 → 240.00 | -7.7% | 207.02 |
| 6 Aug 2026 | D.A. Davidson Tom White | — | 230.00 → 240.00 | +4.3% | 207.02 |
| 5 Aug 2026 | Truist Financial Greg Miller | — | 232.40 → 242.00 | +4.1% | 205.10 |
| 5 Aug 2026 | Deutsche Bank | — | 210.00 → 230.00 | +9.5% | 205.34 |
| 5 Aug 2026 | Cantor Fitzgerald Deepak Mathivanan | Reiterated · Neutral | 175.00 → 220.00 | +25.7% | 205.66 |
| 5 Aug 2026 | Wedbush Ygal Arounian | Reiterated · Outperform | 220.00 → 247.00 | +12.3% | 207.99 |
| 5 Aug 2026 | Oppenheimer | Reiterated · Outperform | 215.00 → 240.00 | +11.6% | 194.27 |
| 5 Aug 2026 | Mizuho Securities | — | 240.00 → 240.00 | 0.0% | 194.27 |
| 5 Aug 2026 | Robert W. Baird | — | 215.00 → 230.00 | +7.0% | 194.27 |
| 5 Aug 2026 | Piper Sandler | Reiterated · Neutral | 195.00 → 215.00 | +10.3% | 194.27 |
| 5 Aug 2026 | Wells Fargo | Reiterated · Equal Weight | 214.00 → 220.00 | +2.8% | 194.27 |
| 5 Aug 2026 | BMO Capital Brian Pitz | Reiterated · Outperform | 248.00 → 250.00 | +0.8% | 194.27 |
| 5 Aug 2026 | Jefferies | — | 234.00 | — | 194.27 |
| 20 Jul 2026 | Goldman Sachs Eric Sheridan | — | 236.80 → 215.00 | -9.2% | 178.86 |
| 9 Jul 2026 | Argus Research John Staszak | — | 256.00 → 210.00 | -18.0% | 174.18 |
| 30 Jun 2026 | Wells Fargo | Reiterated · Equal Weight | 215.00 → 214.00 | -0.5% | 182.41 |
| 29 Apr 2026 | D.A. Davidson | — | 240.00 → 230.00 | -4.2% | 173.19 |
| 29 Apr 2026 | Piper Sandler | — | 200.00 → 195.00 | -2.5% | 175.92 |
| 29 Apr 2026 | Evercore ISI | Reiterated · Outperform | 250.00 → 245.00 | -2.0% | 173.38 |
| 29 Apr 2026 | Oppenheimer Jed Kelly | Reiterated · Outperform | 240.00 → 215.00 | -10.4% | 173.38 |
| 29 Apr 2026 | Cantor Fitzgerald Deepak Mathivanan | Reiterated · Neutral | 180.00 → 175.00 | -2.8% | 173.38 |
| 29 Apr 2026 | Robert W. Baird | — | 234.00 → 215.00 | -8.1% | 173.38 |
| 29 Apr 2026 | Wells Fargo Ken Gawrelski | Reiterated · Equal Weight | 238.16 → 215.00 | -9.7% | 173.38 |
| 29 Apr 2026 | Barclays | Reiterated · Overweight | 220.00 → 210.00 | -4.5% | 173.38 |
| 27 Apr 2026 | Evercore ISI Mark Mahaney | — | 250.00 | — | 180.28 |
| 27 Apr 2026 | Cantor Fitzgerald | — | 179.80 → 180.00 | +0.1% | 180.28 |
| 21 Apr 2026 | Deutsche Bank Benjamin Black | Reiterated · Buy | 210.00 | — | 192.02 |
| 8 Apr 2026 | Tigress Financial | Reiterated · Strong Buy | 260.00 | — | 181.00 |
| 24 Feb 2026 | Morgan Stanley | Upgraded · Equal Weight → Overweight | — | — | — |
| 23 Feb 2026 | Morgan Stanley Brian Nowak | — | 246.00 → 220.00 | -10.6% | 154.83 |
| 20 Feb 2026 | Susquehanna | Reiterated · Positive | 260.00 | — | 162.22 |
| 19 Feb 2026 | D.A. Davidson Tom White | — | 264.00 → 240.00 | -9.1% | 158.44 |
| 19 Feb 2026 | Robert W. Baird | — | 253.00 → 234.00 | -7.5% | 157.78 |
| 19 Feb 2026 | HSBC Meredith Prichard Jensen | — | 309.84 | — | 158.45 |
| 19 Feb 2026 | Oppenheimer | Reiterated · Outperform | 240.00 | — | 170.80 |
Booking Holdings EPS and revenue estimatesWhat are estimate revisions? Estimate revisions are the changes analysts make to their EPS and revenue forecasts for the years ahead. They show whether expectations are rising or falling.
Analysts expect Booking Holdings's EPS to grow 29.0% a year until 2028. Over the last 5 years it grew 158.6% a year, and over the last 3 years 29.4%.
Analysts expect Booking Holdings's revenue to grow 8.0% a year until 2028, slower than over the last 5 years (31.7% a year) and the last 3 years (16.3%).
Revenue
EPS
Does Booking Holdings beat earnings estimates?What is an earnings surprise? An earnings surprise is how far a company's reported EPS or revenue came above or below the analysts' average estimate, in percent.
On average, analysts' EPS estimate was 13.1% off the result, either way, and their revenue estimate 3.0%, over the last 12 quarters.
- EPS beats
- 101 / 112
- Revenue beats
- 91 / 112
- Average EPS surprise, last 12What is an earnings surprise? An earnings surprise is how far a company's reported EPS or revenue came above or below the analysts' average estimate, in percent.
- +13.1%
- Since
- May 1999
| Quarter | Report date | EPS estimate | Reported EPS | Surprise | Revenue estimate | Reported revenue | Surprise |
|---|---|---|---|---|---|---|---|
| Q3 FY2026 | 3 Nov 2026 | 4.49 | 4.66 | +3.8% | 9.55B | 9.79B | +2.6% |
| Q2 FY2026 | 4 Aug 2026 | 2.43 | 2.54 | +4.5% | 7.19B | 7.35B | +2.2% |
| Q1 FY2026 | 28 Apr 2026 | 1.08 | 1.14 | +5.6% | 5.52B | 5.53B | +0.2% |
| Q4 FY2025 | 18 Feb 2026 | 1.95 | 1.95 | 0.0% | 6.14B | 6.35B | +3.4% |
| Q3 FY2025 | 28 Oct 2025 | 3.83 | 3.98 | +3.9% | 8.74B | 9.01B | +3.0% |
| Q2 FY2025 | 29 Jul 2025 | 2.01 | 2.22 | +10.4% | 6.55B | 6.80B | +3.7% |
| Q1 FY2025 | 29 Apr 2025 | 0.69 | 0.99 | +43.5% | 4.60B | 4.76B | +3.6% |
| Q4 FY2024 | 20 Feb 2025 | 1.44 | 1.66 | +15.3% | 5.18B | 5.47B | +5.6% |
| Q3 FY2024 | 30 Oct 2024 | 3.09 | 3.36 | +8.7% | 7.64B | 7.99B | +4.7% |
| Q2 FY2024 | 1 Aug 2024 | 1.55 | 1.68 | +8.4% | 5.77B | 5.86B | +1.5% |
| Q1 FY2024 | 2 May 2024 | 0.56 | 0.82 | +46.0% | 4.25B | 4.42B | +3.8% |
| Q4 FY2023 | 22 Feb 2024 | 1.19 | 1.28 | +7.6% | 4.71B | 4.78B | +1.7% |
Booking Holdings stock price 2026–2030: scenariosHow are the stock price scenarios calculated? Bear, base and bull prices for the years ahead: the analysts' EPS estimates times the lowest, average and highest P/E of the stock today and at its last five year ends, or of its peers.
If Booking Holdings's earnings grow at the 15.9% a year analysts expect to FY2028, then 15.0% a year, it would earn about 18.81 a share in FY2030. At the P/E it has traded at over the last five years (17.4 to 32.2) that is 326.48 to 605.01 a share, or 504.43 at its average P/E of 26.8. This is arithmetic on the analysts' estimates, not a prediction.
| Fiscal year | EPS | Bear | Base | Bull |
|---|---|---|---|---|
| FY2026 | 10.47 | 181.65 | 280.66 | 336.62 |
| FY2027 | 12.25 | 212.62 | 328.52 | 394.02 |
| FY2028 | 14.22 | 246.86 | 381.42 | 457.47 |
| FY2029 (extrapolated) | 16.36 | 283.89 | 438.64 | 526.09 |
| FY2030 (extrapolated) | 18.81 | 326.48 | 504.43 | 605.01 |
Each year's EPS is the analysts' consensus to FY2028; the years after grow 15.0% a year (the analysts' growth, at most 15%). Bear, base and bull apply the lowest, average and highest P/E of today and the last five fiscal year ends, leaving out any above 60, the mark of a year of collapsed earnings (17.4, 26.8, 32.2).
Is Booking Holdings stock undervalued or overvalued?How does Arincen work out a stock's fair value? Fair value is our estimate of a share's price at the P/E the company usually trades at, with a low to high range around it.
Booking Holdings's P/E of 17.4 is near the top of its 5-year range (0.8 to 28.8, median 1.9). Analysts do not expect faster growth than in recent years, so it is expensive compared with its own history. Buyers pay more for each point of growth than usual: a PEG of 0.6 on expected growth against 0.0 on its median P/E and past five years' growth. Growing 29.0% a year, Booking Holdings earns a P/E of 25.0 at a PEG of 1 (at most 25): × the next twelve months' EPS of 12.02, a fair value of 300.39; the price, 161.24, is 46.3% below it. Its forward P/E, on the consensus for FY2026, is 15.4.
Fair value on growth is a P/E equal to the EPS growth analysts expect a year (a PEG of 1, at most 25) times the earnings per share of the next twelve months; the ends of the bar are a PEG of 0.75 and 1.25 (a P/E of 18.8 and 31.3). The price against its P/E range
- Price to earnings ratio (TTM)What is the P/E ratio? The P/E ratio divides a share's price by its earnings per share over the last year: what you pay for each dollar of profit.
- 17.36
- Five-year median P/EWhat is the P/E ratio? The P/E ratio divides a share's price by its earnings per share over the last year: what you pay for each dollar of profit.
- 1.91
- Five-year P/E range
- 0.8 – 28.8
- Forward P/E (FY2026)What is the forward P/E ratio? Forward P/E divides a share's price by the earnings per share analysts expect in the coming year, rather than last year's actual earnings.
- 15.41
- PEG ratioWhat is the PEG ratio? The PEG ratio divides the P/E by the yearly earnings growth analysts expect, to show how much you pay for each point of growth.
- 1.09
- To the average targetWhat is an analyst price target? A price target is the price an analyst expects a stock to reach in 12 months. Arincen shows the average, high and low targets and the upside to the average.
- +35.9%
Most undervalued US stocksHow does Arincen work out a stock's fair value? Fair value is our estimate of a share's price at the P/E the company usually trades at, with a low to high range around it.
| Stock | Price | Fair value | Upside |
|---|---|---|---|
| 35.850 | 71.4258Price 35.85193 | +99.2% | |
| 29.050 | 56.2634Price 29.0596 | +93.7% | |
| 241.000 | 464.49205Price 241.00627 | +92.7% | |
| 123.590 | 237.24178Price 123.59297 | +92.0% | |
| 161.400 | 305.52159Price 161.40396 | +89.3% | |
| 157.460 | 297.58169Price 157.46471 | +89.0% | |
| 217.560 | 405.38304Price 217.56507 | +86.3% |
Furthest below the fair value on each stock's page, updated every day.