In my trading experience, I've used various financial metrics to assess whether a stock is a good buy. Most stock traders will have heard of the price-to-earnings ratio (P/E ratio). The measurement sheds important light on how much a company should be valued and whether it is performing well from a profitability standpoint.
At its root, the P/E ratio helps you understand if a market is overvaluing or undervaluing a stock. The tool offers a handy way to compare and contrast different stocks from the same industry on a major index, such as the NASDAQ or the S&P 500.
In this article, I will discuss the P/E ratio in greater depth by offering you common methods of calculating the P/E ratio across several stocks. This, in turn, will help you make better investment decisions.
The price‑to‑earnings (P/E) ratio measures how much investors pay for each dollar of a company’s earnings by dividing its market price by earnings per share
A high P/E suggests the market expects future growth but may also signify overvaluation, while a low P/E can indicate undervaluation or declining earnings outlook
Comparing a company’s current P/E to its historical average, industry peers, and broader market provides context for assessing fairness of valuation
Trailing P/E uses past 12 months of actual earnings, while forward P/E relies on projected earnings to reflect growth expectations
Cyclical industries often see P/E ratios fluctuate, so interpreting P/E requires understanding the economic and sector cycle
One‑off gains, losses, accounting adjustments and capital structure changes can skew P/E, so it is important to adjust or clarify earnings sources
P/E is most effective when used alongside metrics like growth rates, dividend yields, return on equity and debt ratios to build a full valuation picture
Over‑reliance on P/E alone is risky; investors should combine it with broader market valuation trends, macroeconomic insights and fundamental analysis
I have witnessed firsthand how the P/E ratio is a popular measurement that allows stock traders to compare the market share price of a company with its earnings per share (EPS). This relationship is important to understand because, once you understand it, you can determine how much you are willing to pay for a company's stock.
Here is an example of a P/E ratio in real life. At the time of writing, Apple's shares were trading around $260–$271 per share. Based on the most recently reported trailing-12-month diluted earnings per share of about $7.46–$7.47, Apple’s price-to-earnings (P/E) ratio works out to roughly 35x.
However, some years before, in early 2020, driven by huge consumer goods demand from people having to work from home during COVID, the company’s P/E ratio stood at a healthy 35.24. By contrast, in 2009, just a year out from the global financial crisis, it was at a lowly 16.94x. In this context, we can see that today’s P/E ratio for the company is moderate to good by its own historical standards.
In my opinion, like many measures in the trading world, the P/E ratio is a single number that gives a small insight into a share’s performance. It is not a magic bullet that, when deployed, gives you everything you need to know about whether to buy or sell a stock. No such measure exists. Every financial ratio in the stock trading world gives just a little bit more information. The trick is to combine several different measures to arrive at a holistic picture of the value of the share, and even then, you could get it wrong!
How you view the P/E ratio depends heavily on the industry and trading environment in which a company operates. As a rule of thumb, a higher P/E ratio indicates that investors have higher expectations for future earnings growth. Using our Apple P/E ratio, we can see that the P/E ratio was depressed after the global financial crisis, but has rebounded strongly in recent times.
Naturally, a lower P/E ratio suggests a stock may be undervalued, indicating that investors have lower expectations for future earnings growth. Remember that what is low for a tech company may not be low for a chemical company, so always view P/E ratios respective to industry peers. That said, if a P/E ratio is simply too low, it could mean there are fundamental issues with the company’s growth prospects.
When I am assessing a company's performance, a healthy P/E ratio hints that investors are expecting higher earnings growth in the future compared to firms with a lower P/E. A depressed P/E can mean either that a company’s stock is undervalued. It is hard to determine how to treat a brand-new stock with no significant P/E trend history. This is because a P/E trend must be viewed in context, relative to a stock’s history and against peers. A company can even be in the red, leading to its P/E being expressed as a negative, but this is not the common convention.
When studying a P/E ratio, you can use historical measurements to your advantage. After several years of trading, all stocks can be given a standardized measure. This is simply the median of their P/E ratios over several years. You can use this as a benchmark for a stock’s performance in both up and down cycles, helping you decide whether to buy or sell.
As I have said, the P/E ratio is not a magical formula. It must be viewed in conjunction with a range of other market signals and a full understanding of a company's financial reports. Some of the most common limitations of the P/E ratio are as follows:
Companies that aren't profitable and have a negative earnings per share present a challenge when trying to understand their value. Many startups are not profitable initially, even if they have a bright future based on the problem they are solving. This makes the P/E ratio a useless tool in instances like this.
By the way, unprofitable companies are not rare. Rivian, the maturing American electric vehicle company, has been “burning cash” for years as it scales up its production facilities. By 2024, it had a negative P/E ratio, but analysts were excited about its future as it had signed a partnership deal with Amazon, and it had a large, unfulfilled order book.
From what I've experienced during my trading career, another limitation of the P/E ratio comes when traders attempt to compare P/E ratios across industries. Valuations and growth rates of companies may vary substantially across sectors due to differences in how firms generate revenue and the timing of revenue realization.
This is why P/E is best used when considering companies in the same sector. If you were to compare the P/E ratios of a pharmaceutical company and an energy company, you could be led to believe that one is a better investment than the other, but this assumption would be flawed.
Remember that the P/E ratio is just one of many factors to consider when evaluating stocks. It should be used in conjunction with other fundamental and technical analysis tools to make informed trading decisions.
However, it is a good place to start. If you are well-informed about the P/E ratio of your favorite firms, you could use any movement up or down as a kind of shorthand for the company’s prospects. You would still need to perform a more detailed analysis, but using the P/E as a headline indicator could be a timesaver.
The P/E ratio is a financial measurement used to judge a firm's valuation by comparing its stock price to its earnings per share. It is calculated by using a common equation that divides the stock price by the EPS.
Yes. The P/E ratio provides insight into how much investors are willing to pay for each dollar of earnings generated by a company. It can be useful, but there is a healthy caveat in play which is that it is not a magic pill. The P/E ratio can help traders assess the relative value of a stock when compared to its peers. This exercise can identify potentially overvalued or undervalued stocks.
A high P/E ratio suggests that investors are happy to pay a premium for the company's earnings. It generally means that analysts and the market have high expectations for future growth. It could also mean that the stock is overvalued because sometimes high expectations are not grounded in objective facts. A high P/E ratio alone does not tell the full story. More analysis is required.
A low P/E ratio suggests that the stock is poorly-priced compared to its earnings. This could be from it being undervalued, or it could also suggest that the prospects of the firm are not positive based on underlying performance issues. Like a high P/E ratio, a low P/E ratio alone should not be the sole basis for investment decisions.
Different industries can have vastly different P/E ratios due to their respective growth rates, risk levels and profitability. Some industries, such as technology, often have higher P/E ratios due to their potential for exponential growth, while industries such as commodities may have lower P/E ratios due to their stable growth patterns.
This really depends on the industry in which the company is operating. Some industries naturally have higher average P/E ratio due to their growth potential, while others will have low ratios. For example, it is not uncommon for industrial manufacturing firms to have an average trailing P/E ratio of below 20, compared to more than 60 for software companies. If you want to get a handle on whether a P/E ratio is high or low, you should compare it to the average P/E of the competitors within its industry.
A common answer to this is that it is better to buy shares in firms with a lower P/E ratio because you are paying less for every dollar of earnings that you get. A lower P/E could be viewed as a lower price tag, making it attractive to shoppers looking for a bargain. In reality, you must understand the reasons behind a company’s low or high P/E. It could be that a company has a low P/E ratio because the need for its products is declining, as opposed to its being a bargain waiting to be snapped up. So, there is no simple answer to this question. P/E ratios are company-specific and industry related.