Bayer's shares dropped on Tuesday from 12.12% to €21.46 as the company reported unimpressive third-quarter results. Net sales for Q3 2024 were down at €10.0 billion, compared to €10.3 billion in the same period last year. Performance was mixed across Bayer’s divisions. Crop Science sales fell by 2% in the first nine months, weighed down by pricing pressures and a weak Latin American agricultural market. The pharmaceuticals division, however, showed a rare bright spark with a 4% sales increase, while Consumer Health grew 3%, offering some resilience despite Bayer's larger struggles.The company’s headwinds seem likely to carry on into 2025. Regulatory hurdles and generic pricing pressures in crop protection are going to continue to be big challenges. Bayer has adjusted its full-year EBITDA forecast to a range of €10.4 billion to €10.7 billion, down from an earlier €10.7 billion to €11.3 billion. Despite these obstacles, Bayer stood by its forecasts for currency-adjusted core EPS, sales growth, and free cash flow.What Does This Mean for Me?To combat these difficulties, Bayer is pursuing innovation. Recently, it partnered with Impli, a precision health start-up, to develop real-time hormone monitoring devices aimed at improving fertility treatments. This collaboration shows Bayer’s commitment to pursuing women’s health, positioning the company in high-growth health segments despite broader industry challenges. Investors are still cautious, however, as Bayer works to balance innovation with stabilizing its existing divisions.