BRP

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Sector: Consumer Cyclical

Industry: Recreational Vehicles

BRP designs, develops, manufactures, distributes, and markets snowmobiles, all-terrain vehicles, and personal watercraft under the Ski-Doo, Sea-Doo, Can-Am, and Lynx brand names. It also builds engines under the Rotax brand (after shuttering the Evinrude outboard engine business in 2020) and offers clothing, parts, and accessories that cater to its core consumers. In 2018, BRP created a marine group, acquiring boat manufacturers Alumacraft, Triton (which makes Manitou pontoon boats), and Telwater (in Australia), a segment which all brands are currently up for sale. At the end of fiscal 2024, the company sold its products through a network of more than 2,450 independent dealers and 150 distributors in around 130 countries.