Chinese electric vehicle maker BYD has overtaken expectations in Britain, posting an 880% year-on-year jump in sales for September. The company sold 11,271 cars during the month, cementing the UK as its largest market outside China. Most of the growth came from its Seal U plug-in hybrid SUV, which has become one of the country’s top-selling models.
According to data, UK sales of fully electric vehicles climbed to nearly 73,000 in September, marking a record high. Plug-in hybrids grew even faster, pushing BYD’s UK market share to 3.6%. Unlike the European Union, which has imposed tariffs of up to 45% on Chinese EV imports, Britain remains an open market for firms like BYD, helping boost the brand’s momentum.
BYD’s aggressive pricing strategy has allowed it to undercut Western competitors such as Jaguar, BMW, and even Tesla, which continues to trail the Chinese automaker in global volume. Despite a cooling domestic market in China, BYD’s international expansion remains robust. The company recently opened its 100th retail outlet in the UK and plans to launch new hybrid and electric models in the coming months.
What Does This Mean for Me?
Government incentives worth £650 million continue to fuel EV adoption, offering discounts of up to £3,750 for select models. However, Chinese brands remain excluded from these subsidies, a move BYD argues will distort long-term competition. For now, Britain’s open stance toward Chinese imports and growing appetite for affordable hybrids suggest BYD’s rise in the UK car market is far from over.