
President Donald Trump’s latest executive order marks a sharp pivot in his trade strategy, rolling back tariff rates on key agricultural imports in an effort to ease mounting concerns about food affordability.
The measure, retroactive to Thursday, removes these goods from the so-called “reciprocal” tariff band that had ranged from 10% to 50%, yet keeps base tariffs intact. That means items like Mexican tomatoes will still face a 17% levy.
Tomato prices, for instance, rose immediately when tariffs were introduced, contributing to broader food-price inflation that has unsettled many households.
Higher tariffs on products with limited domestic supply, such as Brazilian coffee, intensified those pressures. Brazil, which supplies most of America’s imported coffee, has faced a 50% tariff since August. As a result, US consumers paid nearly 20% more for coffee in September on a year-over-year basis, according to CPI data. Beef and bananas followed similar trends, reflecting a mix of trade friction and constrained production capacity at home.
What Does This Mean for Me?
The timing is politically significant. Recent exit polls revealed heightened voter frustration over economic conditions, with inflation and purchasing power ranking among the top concerns. Democrats flipped several state-level races earlier this month, prompting speculation that affordability issues are shifting voter sentiment heading into 2026.
This move shows a White House recalibrating tariff policy in response to both global supply realities and rising domestic inflation anxiety.







