ServiceNow is an American software company that specializes in digital workflow solutions. It was founded by Fred Luddy in 2003 and is based in Santa Clara, California. The company is listed on the New York Stock Exchange and is measured on the Russell 1000 Index and S&P 500 Index. Forbes magazine has named it one of the world's most innovative companies. The company helps global enterprises across industries, universities and governments to digitize their workflows, enabling them to simplify how their employees get the services they need, creating a familiar way to get work done from wherever an employee may be at home, in the workplace or in the field.